Competitive analysis is a must-do for any marketing team, whether you’re a business that wants to improve your SEO strategy or an established brand seeking to determine the most effective method to draw new customers. When you study your competitors, you’ll find new opportunities to market your products and services to drive digital traffic, leads and acquisition.

A thorough analysis of the online presence of your competitors should include a thorough assessment of every aspect. It might seem like a lot of sites work to do, but the end result will help you create an unrivalled and credible position in your target markets, and also outperform your competitors.

Begin by creating a list of your competition. Visit their websites and social profiles to examine their online presence. Review their pricing and marketing strategies for content methods for lead generation and other indicators to see how they can attract customers.

Finally, evaluate your competitors strengths and weaknesses by conducting a SWOT analysis. This will allow you to gain a better understanding of the market leaders, and how they compare.

An in-depth analysis of competitors will also identify industry whitespaces that your brand could fill. If your competitors are advertising on TikTok and you’re not then you might be capable of taking advantage of the increasing demand for video content.